Pricing

Priced on coverage, timing advantage, and decision quality — not seats or pageviews. If you're spending $50K+/month on UA, 1% better timing pays for any tier. Start free to verify the signal works in your genre before committing.

Starter
Free
Free forever
One game. Three rivals. Daily signals. Zero commitment.
1 game
3 rivals
Daily refresh
Starter gate
  • Own-game CCU vs. rival estimates dashboard
  • Self-serve competitor watchlist
  • Product readiness gate (basic — own-game retention proxy)
  • Tiered alert notifications
  • GS-CompInt-2026 data export
  • Steam Tag Gap Audit (coming soon)
  • No hourly or real-time signals
  • No holdout-incrementality ledger
  • No CRM-linked cohorts
Get started free
Growth
$999/mo
$9,990 / year — save $1,998
Three games. Ten rivals. Hourly windows. Webhook alerts.
3 games
10 rivals
Hourly refresh
Full gate
  • Everything in Starter
  • Hourly market refresh cycle
  • Full product readiness gate — blocks spend when own retention drops
  • Spend directives with confidence ceilings
  • Webhook alerts (Slack · Discord · HTTP)
  • CRM sync: Stripe · HubSpot · Shopify (<15 min)
  • Automated competitor discovery (daily IGDB scan)
  • No lift validation ledger
  • No CRM-linked holdout cohorts
Most popular
Professional
$2,499/mo
$24,990 / year — save $4,998
Ten games. Thirty rivals. Real-time signals. Proven ROI.
10 games
30 rivals
Real-time signals
Holdout ledger
  • Everything in Growth
  • Competitor signals — hourly radar, 30-min live-CCU sampling
  • Lift validation ledger (two-proportion z-test, 7-day post-directive)
  • CRM-linked holdout cohorts — incremental where a geo-split / customer-hash holdout is wired, directional otherwise (<15 min sync)
  • Board-ready spend window report export
  • Multi-game portfolio dashboard
  • Genre-calibrated crisis thresholds
  • Priority support
Enterprise
$4,500+/mo
Custom annual contract
Unlimited scale. Publisher-level analytics. Custom SLA.
∞ games
∞ rivals
Custom refresh
Dedicated SLA
  • Everything in Professional
  • Unlimited games & competitor slots
  • Portfolio-wide timing intelligence — cross-studio competitive window rollup
  • Custom spend window playbooks per title
  • Dedicated onboarding + named SLA
  • Self-hosted deployment option
  • GS-CompInt-2026 validator SLA
  • Shareable PIR report links (coming soon)
Contact us
The ROI math is simple: A studio spending $100K/month on UA that improves spend timing by 5% saves $5,000/month — 5× the cost of the Growth tier. The gains compound: better-timed spend acquires players who are already displaced from a declining competitor, so D7 retention runs higher and ROAS recovers faster. You're not paying for a dashboard. You're paying to detect a rival's decline before it surfaces in public data — and to act in the window before your competitors notice it's open.

Frequently asked questions

Does Metriqal require attribution data (SKAN, ATT, MMP)?
No. The competitor decline signal is entirely external: CCU trend, community sentiment, review velocity, ad library freshness. None of it touches your attribution stack. Post-ATT measurement fragmentation doesn't affect the signal quality — a competitor's CCU drop is observable regardless of whether your MMP is accurate. The lift validation ledger (Professional) uses your own first-party cohort data, not MMP output.
What is the product readiness gate?
Before surfacing a competitor window as actionable, Metriqal checks your own game's health. If your own 7-day retention drops more than 5 percentage points from its durable baseline, the spend directive is flagged — regardless of what competitors are doing. The gate is algorithmic and fires on every calculation automatically. Scaling into a competitor window while your own product has a retention cliff acquires players who won't stay — the gate prevents that. Starter gets a proxy-based version; Growth and above use real retention data.
How does lift validation work?
Every spend directive is validated 7 days post-execution using a two-proportion z-test on your own cohort data. Without a holdout, the lift estimate is directional — internally consistent but not causal proof. Wire a geo-split or customer-hash holdout through your CRM (Stripe, HubSpot, or Shopify — sync latency <15 min) and the same validation produces incremental evidence. The Professional tier includes the full ledger. The output is a sentence your finance director can use to justify the next budget increase: "spend window · retention +4.2pp · p=0.031 · holdout n=8,400 · incremental."
What does "annual billing — 2 months free" mean?
Annual pricing is calculated as 10 months × the monthly rate. You pay for 10 months up front and get 12 months of access. Growth annual: $9,990/yr (vs. $11,988 monthly). Professional annual: $24,990/yr (vs. $29,988 monthly).
Can I export my data?
Yes. All tiers include GS-CompInt-2026 exports. Your recommendations, outcomes, and measured-lift evidence are yours — downloadable at any time and re-validatable offline with npx tsx scripts/validate-outcome.ts export.json. No Metriqal account required to run the validator.
How does automated competitor discovery work?
A daily cron job queries IGDB for high-popularity titles in your genre. We compute Jaccard similarity between their Steam tag profile and yours. Titles above a 0.30 similarity threshold appear in your watchlist as suggestions — you accept or dismiss them in the portal. Available on Growth and above.
Data separation guarantee: Your game's health is measured from your own telemetry and CRM data. Competitors are estimated from public signals (Steam, IGDB, community channels, ad libraries). These two data paths never mix in reports, exports, or validation outputs — your actuals are never used to estimate competitor performance, and competitor estimates never inflate your own metrics. The GS-CompInt-2026 schema enforces this boundary at the export layer.

Request access

We're onboarding studios in batches. We'll reach out within 48 hours.